Facebook is undoubtedly one of the most popular social media site today. Its businesses have also evolved to make it a thriving hub or digital marketplace for startups and big brands alike. Its numerous opportunities for business and customer engagement are recognized by small and big brands. Let us take a look at the 3 simple steps in creating a good Facebook Ad.
Choose Your Audience
Facebook has a targeting criteria coupled with an audience definition gauge which will help determine the best possible reach number. For example, if you wish to drive more traffic to your website, you may want to look into the type of people who will be interested in your brand or offer. If you wish to generate brand awareness, then a general audience will be a more appropriate choice.
Know your objectives
Keep in mind that you need to go back to your original objective to create the proper ad. If you wish to drive traffic and increase the number of website clicks, The Click to Website Ad Option will be suggested by Facebook. It has two formats: Links (a single image ad) or Carousel (multi-image ad with 3-5 scrolling images). Once you have chosen your preferred option, you can now upload your creative assets. Facebook has a design criterion you need to follow for each type of ad.
For engaging ad designs, keep them colorful and attention-grabbing. Place the highlight or the main theme/value in the ad image so that people will notice it right away. It is also good to create ads that contrast with the newsfeed. Facebook has a dedicated Ads Manager that will ask you to determine how and where you would like your ad to be displayed, with options for Desktop News Feed, Mobile News Feed, or Desktop Right Column.
With a myriad of options and customizations available, creating a Facebook ad may be a little complicated at first, but once you follow these simple steps and get the hang of it, you’ll be able to create compelling, engaging ads that will improve your marketing strategy and help you achieve the targets you’ve set for your website or business.