3 Steps to Create a Good Facebook Ad

Facebook is undoubtedly one of the most popular social media site today. Its businesses have also evolved to make it a thriving hub or digital marketplace for startups and big brands alike. Its numerous opportunities for business and customer engagement are recognized by small and big brands. Let us take a look at the 3 simple steps in creating a good Facebook Ad.

Choose Your Audience

Facebook has a targeting criteria coupled with an audience definition gauge which will help determine the best possible reach number. For example, if you wish to drive more traffic to your website, you may want to look into the type of people who will be interested in your brand or offer. If you wish to generate brand awareness, then a general audience will be a more appropriate choice.

Know your objectives

Keep in mind that you need to go back to your original objective to create the proper ad. If you wish to drive traffic and increase the number of website clicks, The Click to Website Ad Option will be suggested by Facebook. It has two formats: Links (a single image ad) or Carousel (multi-image ad with 3-5 scrolling images). Once you have chosen your preferred option, you can now upload your creative assets. Facebook has a design criterion you need to follow for each type of ad.

Be Creative

For engaging ad designs, keep them colorful and attention-grabbing. Place the highlight or the main theme/value in the ad image so that people will notice it right away. It is also good to create ads that contrast with the newsfeed. Facebook has a dedicated Ads Manager that will ask you to determine how and where you would like your ad to be displayed, with options for Desktop News Feed, Mobile News Feed, or Desktop Right Column.

With a myriad of options and customizations available, creating a Facebook ad may be a little complicated at first, but once you follow these simple steps and get the hang of it, you’ll be able to create compelling, engaging ads that will improve your marketing strategy and help you achieve the targets you’ve set for your website or business.

4 Ways to Stay Relevant in Digital Marketing

Most brands and businesses understand that marketing trends are always evolving. From the rise of smartphones and social media, to the advancements in SEOs and other marketing strategies, marketing trends are constantly on the “level-up” game. As such, it is crucial to know the latest trends in order to remain on top of the game. Keeping up with these trends allow marketing companies to offer the best strategies for businesses to achieve their goals. Here are the top 4 ways you need to know to stay updated with marketing trends.

Bloggers and Brand Advocates

Also known as “influencers” this next generation of advertisers are mostly millennials with huge followers on top social media sites such as Facebook, Twitter, and Instagram. As such, they are known as the trendsetters and their followers are usually considered as a potential for a targeted customer base. They can easily help in promoting a brand or service as they usually master online marketing.

Mobile SEO

Most people now use their smartphones instead of desktop computers, which is why mobile SEO is an important factor to consider in marketing trends. Take a look at your website design and ensure that content is optimized for mobile use.

Location-based advertising

Startups and small businesses are flourishing. Geo-targeting as a marketing strategy is quite effective as it costs less and produces targeted results. It also posts higher conversion rates. This is another trend to watch out for and will most likely continue in the future.

Videos as preferred mode of advertising

We see videos dominate Facebook and Instagram and this trend will most likely continue. There is always a need to create engaging and relevant posts and brand advertisements. Videos fit the bill perfectly. Audiences typically have a short attention span, and videos have more appeal compared to plain images or texts.

There you have it, the top ways to stay relevant with marketing trends. Keep in mind that these trends will most likely further evolve in the future, so it is best to keep an eye on them and stay constantly updated.