Getting The Best Results For SEO In Your Local Area

There’s a lot of different ways that you can gain the upper hand in regard to marketing. However, if you’re going to go forward with internet marketing, you’ll need to avoid going through the push of getting “global” marketing solutions. What does that mean? Well, the average SEO company will focus on getting you traffic from various outlets, to give you the most numbers. But what good are numbers if you have a local company? Let’s say you started a business in your home town, what good is traffic to your website from another city, state, or country? If you aren’t focusing on E-commerce alone, you’ll need to look into SEO strategies in your local area. Otherwise, you’re going to have to fight very hard to get traffic to notice your website, and brick and mortar store.

Geotargeting Keyword Phrases

In order to get noticed locally, you’ll need to have keyword phrases that focus on your home town, and the surrounding areas. When people search online for different businesses, they focus on city, state, and other information related to where they are looking. They do not always make every search generalized, which can bring in results that are far beyond your local area. You want a localized search arena, right? Well, that means that your geography has to be put into targeting the area that you want visitors from. Without that, you will not gain the upper hand, and will have a hard time moving forward.

Content Marketing With Localized Information

Your business will need to focus on content marketing that is specific to your area. That means mentioning marketing collateral, businesses, and other notes from your area. This is a very specific solution that you need to focus on. When someone in your area searches for information about your site, or businesses related to what you’re doing, they should get results near them. To do that, you’ll need to have content that points them to the right direction, which is localized search protocol. If your content isn’t targeted to your city, and area code, you will not get localized search results.

Mobile Marketing Collateral

The next thing that you need to focus on is simple, mobile marketing. When you hire a professional to help you with SEO strategies in your local area, you’ll be able to garner localized search results. Mobile marketing collateral will help you get local search results, focused traffic, and visitors to your brick and mortar store. No more having to focus on a lot of different traffic resources, but rather a focused streamlined solution for your specific zip code. That means that when someone searches on their tablet or mobile phone, you’ll be able to garner success overall.

At the end of the day, you’re going to find that you’ll be able to gain SEO strategies in your local area if you focus on mobile search, social media collateral, link generations, and professional assistance. This is all going to help you gain the upper hand in getting localized search results, and local traffic for that matter.

3 Steps to Create a Good Facebook Ad

Facebook is undoubtedly one of the most popular social media site today. Its businesses have also evolved to make it a thriving hub or digital marketplace for startups and big brands alike. Its numerous opportunities for business and customer engagement are recognized by small and big brands. Let us take a look at the 3 simple steps in creating a good Facebook Ad.

Choose Your Audience

Facebook has a targeting criteria coupled with an audience definition gauge which will help determine the best possible reach number. For example, if you wish to drive more traffic to your website, you may want to look into the type of people who will be interested in your brand or offer. If you wish to generate brand awareness, then a general audience will be a more appropriate choice.

Know your objectives

Keep in mind that you need to go back to your original objective to create the proper ad. If you wish to drive traffic and increase the number of website clicks, The Click to Website Ad Option will be suggested by Facebook. It has two formats: Links (a single image ad) or Carousel (multi-image ad with 3-5 scrolling images). Once you have chosen your preferred option, you can now upload your creative assets. Facebook has a design criterion you need to follow for each type of ad.

Be Creative

For engaging ad designs, keep them colorful and attention-grabbing. Place the highlight or the main theme/value in the ad image so that people will notice it right away. It is also good to create ads that contrast with the newsfeed. Facebook has a dedicated Ads Manager that will ask you to determine how and where you would like your ad to be displayed, with options for Desktop News Feed, Mobile News Feed, or Desktop Right Column.

With a myriad of options and customizations available, creating a Facebook ad may be a little complicated at first, but once you follow these simple steps and get the hang of it, you’ll be able to create compelling, engaging ads that will improve your marketing strategy and help you achieve the targets you’ve set for your website or business.

3 Tips in Building a Good SEO Strategy

Search engines typically make up a large percentage of web traffic, which is why building a good SEO strategy is important to achieve business targets. It is complicated and undoubtedly requires a bit of technical know-how, but these simple tips will hopefully help in building a good SEO strategy for your brand or website.

Optimize content

Search engines typically search content that is relevant and engaging. Anything that can increase conversions or social shares is considered to be optimized content. Be sure to check videos and images and make sure they generate the right attention.

Social Media Presence

Brand interaction can easily be achieved if social media presence is utilized properly. Pages are typically created to showcase products and enhance customer service. Timely response is achieved through social media as users are almost always online.

Deliver Excellence

No SEO strategy can work with a bad product or service. So make sure that the brand or business is represented as it is, with high quality and commitment to excellence. Word of mouth is typically strong online and customers usually compare notes and read product reviews. Compelling and engaging web content must match what the brand or service stands for.
SEO will continue to be a relevant digital marketing strategy; it is up to businesses to harness its potential and make it work for their businesses.

4 Ways to Stay Relevant in Digital Marketing

Most brands and businesses understand that marketing trends are always evolving. From the rise of smartphones and social media, to the advancements in SEOs and other marketing strategies, marketing trends are constantly on the “level-up” game. As such, it is crucial to know the latest trends in order to remain on top of the game. Keeping up with these trends allow marketing companies to offer the best strategies for businesses to achieve their goals. Here are the top 4 ways you need to know to stay updated with marketing trends.

Bloggers and Brand Advocates

Also known as “influencers” this next generation of advertisers are mostly millennials with huge followers on top social media sites such as Facebook, Twitter, and Instagram. As such, they are known as the trendsetters and their followers are usually considered as a potential for a targeted customer base. They can easily help in promoting a brand or service as they usually master online marketing.

Mobile SEO

Most people now use their smartphones instead of desktop computers, which is why mobile SEO is an important factor to consider in marketing trends. Take a look at your website design and ensure that content is optimized for mobile use.

Location-based advertising

Startups and small businesses are flourishing. Geo-targeting as a marketing strategy is quite effective as it costs less and produces targeted results. It also posts higher conversion rates. This is another trend to watch out for and will most likely continue in the future.

Videos as preferred mode of advertising

We see videos dominate Facebook and Instagram and this trend will most likely continue. There is always a need to create engaging and relevant posts and brand advertisements. Videos fit the bill perfectly. Audiences typically have a short attention span, and videos have more appeal compared to plain images or texts.

There you have it, the top ways to stay relevant with marketing trends. Keep in mind that these trends will most likely further evolve in the future, so it is best to keep an eye on them and stay constantly updated.